So I’ve been thinking about ways to minimize my vacancies on my rental properties. Up until now, I’ve had almost 100% occupancy rates, so this hasn’t been a problem for me yet. However, a savvy landlord has a load of free advertising strategies ready to use, should he need them.
Advertise real estate for free can be quite tricky, so over the last months, I decided to come up with a few methods that can be used. Check out the following strategies…
Create a facebook page
As I said before, Facebook pages are free (at least until now) and they are a great way to reach a lot of people. A Facebook page is a great asset because it will also provide you stats on the people who liked the page. Therefore, you can have a lot of people around the area you want to advertise your rental properties.
To grow a facebook you can use a number of strategies:
- Invite your friends to like it;
- Ask your friends to invite their friends to like it;
- Share posts/images within the page in Facebook groups.
I personally have more than 2500 people on my facebook pages to advertise my real estate. I am growing my pages whenever I can, either by asking my tenants to invite their friends and ask their friends to invite their friends as well. A good relationship with your tenants will pay off in the long run. Treat them well!
Use Craigslist (or a Craigslist-alike platform)
Most platforms like Craigslist are free to use because they make money with advertisement. This is great news for landlords because this is such a great way to advertise real estate for free!
The biggest trick with Craigslist and similar platforms is to promote your brand. Find a way to do it, in a non-spammy way and in a way that doesn’t violate the platform’s terms.
I like to put a logo of my brand (the same I use on my Facebook pages) in the pictures. This works nicely for me.
Check out more sites to advertise your real estate for free.
Use pictures taken by a pro (for free!)
I had such a great idea pertaining to this…
I convinced a professional photographer to take pictures of my rental properties for free. Wait… for free? Yes! All I did was to put his name and company logo at the bottom of my pictures!
Makes sense for both! This is free advertising for him. Remember that I have pages with 2500 people? Well, that is one hell of an asset. See what it can do for me? Awesome, high-quality pictures for free!
Yes, I know. Awesome! 🙂
Build a list of local e-mails
It is quite difficult to build a large list of e-mails if you don’t know what you are doing.
This comes down to internet marketing. Essentially, you can use a landing page platform to create a landing page that connects to MailChimp or any other e-mail list manager.
Of course that the biggest trick is to grow it for free. Well, at some point, everything ties in together. If you build a large Facebook page, building a large e-mail list is easy. I also recommend asking people to share your publication with the landing page, as I have experienced a tremendous growth when I did this.
Build a site and SEO-it!
I talk about SEO often on From cents to retirement because SEO is a real advantage for any business. In a Real Estate business, it is no different. If you build a site to promote your real estate, be prepared to do a lot of SEO on it.
The bad news is that SEO is not free (and not cheap, for that matter) if you don’t do it yourself.
The good news is that SEO-ing a website for a local market should be easy because there is little to no competition.
Learn SEO yourself and kill it. In the long run, this will pay off tremendously.
Make a viral video and share it everywhere
If you market your property in a very professional way, it will sell. Try to make something that is clearly “out-of-the-box”. Focus on things that your property has that are not common in most properties. Make a video about it. And share it. Share it everywhere.
Livestream within your rentals
I’ve done this with great success in the past.
The best thing about livestreams (for example on Facebook) is that people tend to be attracted to live events more than to past one.
Test it out. Once a property gets free, do a live stream and publish it on Facebook. In my opinion, this is a great way to advertise real estate for free.
Any other technique you guys use? Let me know in the comments down below!